Branding | Coull Technical Solutions
Branding | Coull Technical Solutions
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Client: Coull Technical Solutions - A software consultancy specializing in AI-powered automation and custom technology solutions.
Industry: Software development consultancy
Focus: Automation, custom technology solutions, AI-powered software
Deliverables: Logo, brand system, colour palette, typography, and mockup applications
Research & Inspiration
Research & Inspiration
Coull Technical Solutions needed a strong, modern identity to reflect its expertise in advanced technology, innovation, and professional software solutions. The goal was to create a visual identity system that conveys trust, clarity, and forward-thinking design.
We explored competitors, design trends, and keyword associations like innovation, trust, and clarity. The goal was to create a minimal, tech-forward identity with a human-centered touch.
Logo Development
Logo Development
The final CTS logo is minimal, tech-forward, and balanced, emphasizing clarity and professionalism. Key design elements include:
Typography: Bold, modern sans-serif “cts” in lowercase. The rounded corners and horizontal cuts reinforce a futuristic yet approachable aesthetic.
Composition: A clean circle background for visual unity, symbolizing wholeness, innovation, and inclusivity in solutions.
Tagline lock-up: “Coull Technical Solutions” in a sleek, geometric typeface to maintain readability at different sizes.
This design ensures flexibility across digital and print mediums while projecting professionalism and technical expertise.
Colours & Typography
Colours & Typography
Colours:
The brand uses a minimal two-colour palette for maximum clarity:
Deep Green (#09554): Represents growth, stability, and trust; qualities essential in technology and consulting.
White (#FFFFFF): Provides contrast, modernity, and simplicity for a clean, professional look.
This palette reflects both innovation and dependability, key values for a consultancy specializing in AI and automation.
Primary Typeface:
Montserrat (Sans-Serif): clean, geometric, modern.
Montserrat Bold: For headers, logos, key highlights.
Montserrat Regular: For body text and descriptions.
Secondary Typeface (Optional for contrast):
Roboto Mono: for technical/AI-focused visuals, coding snippets, or UI mockups.
Visual Language
Shapes: Circles and rounded edges reflect unity, innovation, and friendliness.
Imagery: Technology-driven visuals with a human-centered focus (AI, automation, abstract networks, diverse teams).
Tone of Voice: Professional yet approachable, emphasizing clarity and innovation.
Applications & Mockups
Applications & Mockups
Conclusion
Conclusion
The CTS identity system balances innovation and professionalism. It communicates clarity, trust, and adaptability while positioning CTS as a leader in AI-driven technology solutions.
Future-Proofing & Extensions
Motion Branding: Animated logo reveal (circle expanding, “cts” forming).
AI Integration Theme: Use gradient overlays or abstract AI-inspired textures as subtle backgrounds.
Merchandise: Keep clean, minimal, bold logo use on apparel and conference giveaways.
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